Oberg Gardner Advisory

One listing into a full buyer, seller, and authority campaign in 2 days.

We are the strategy and implementation layer behind a listing, not a video vendor. We build the funnel, direct what gets captured, launch the campaigns, and keep the whole ecosystem moving.

Meeting Preview

This page is a quick walkthrough of how Oberg Gardner Advisory turns one listing into a buyer campaign, seller authority campaign, retargeting engine, and repeatable monthly system.

If we meet in person, I’ll use this as the agenda. If you’re reading it before we meet, focus on three things: the listing relaunch, the monthly engine, and the production separation.

Phase One · The Listing Relaunch

One property, worked from every angle.

The same walkthrough footage is cut into different hooks for different buyers, then converged into a single always-on engine that pushes every viewer toward a conversation.

Seller Authority Layer

The Source

Your Listing

One property and its captured assets

Same footage · Four hooks

Attention · Avatar Split

Move-Up Buyer

Ready to size up in the same area

Relocating Buyer

Moving in from another market

Lifestyle Buyer

Pulled in by the feel of the home

Future-Seller Watcher

Watching how you market the listing

Audiences

Consideration · The Middle Layer

Retargeting

Stays in front of everyone who engaged

Seller Proof

Shows future sellers the marketing at work

Lead Magnets

Gives a reason to raise a hand

This is the layer you own on retainer, it never turns off.

Engagers

Conversion · The Exit

Messenger

Click-to-Call

Listing Landing Page

Inquiries

The Seller Authority layer wraps the entire campaign, where every future seller in the market watches you run a listing better than anyone else does.

How It Runs

01

Connect

02

Audit

03

Build

04

Launch

Live in 2 days
05

Retarget

06

Report

The Segue

Phase one proves the system on one listing. Phase two never turns it off.

Phase Two · The Always-On Authority Engine

The same machine, now running every month.

The relaunch was the proof. The engine is the business. Each new listing feeds the funnel you already built, the middle layer stays live between listings, and the creative refreshes on a cycle so audiences never go stale.

Deploy

Every New Listing

Each property drops into the funnel that already exists. No rebuild. You launch the next one the day you take it.

Hold

Middle Layer Stays Live

Retargeting and seller proof keep running between listings, so attention compounds instead of resetting to zero.

Refresh

Creative On A Cycle

Each layer gets new creative on a schedule so the audience never tunes out. That refresh is the work the retainer covers.

Deploy · Hold · Refresh · Repeat

You stop buying one campaign at a time and start owning an always-on authority position in your market, the kind future sellers call first.

Investment Menu

The relaunch sprint is the entry point. The monthly engine is the model.

Start by proving the system on a single listing. Then move into the always-on engine that turns every new listing into compounding buyer demand and seller authority.

Prove It

Listing Relaunch Sprint

$2,000 one-time

What the $2,000 covers

$1,000 Oberg Gardner strategy + implementation fee
+
$1,000 Initial Meta ad spend loaded into the campaign

Best for Testing the system on one active listing using existing assets.

  • Existing listing assets only
  • Funnel audit
  • Meta campaign setup
  • Buyer campaign
  • Seller authority campaign
  • Retargeting setup
  • Messenger, click-to-call, or landing page path
  • Live within 2 days after account access
  • Basic launch report

The ad spend portion is used to give the campaign enough room to enter its initial learning phase.

Own It

Market Authority Engine

$5,000-$7,500 /month

90-day minimum + onboarding + ad spend + production paid separately.

Best for Top producers, teams, or agents with consistent inventory who want to own their market presence.

  • Multiple active listing campaigns
  • Dedicated seller lead magnet
  • Monthly market authority campaign
  • CRM / HubSpot workflow tagging support
  • Higher creative volume
  • Monthly strategy call
  • Contractor coordination
  • Advanced performance reporting
Onboarding: $5,000 one-time

How The Money Breaks Down

There are three separate cost buckets.

01

Oberg Gardner Fee

Strategy, funnel architecture, campaign setup, creative direction, launch, optimization, and reporting.

02

Ad Spend

Paid into the Meta campaign to create reach, engagement, retargeting audiences, and lead paths.

03

Production

Paid separately to third-party media vendors when new property content is needed.

The relaunch sprint includes the first two buckets in one simple $2,000 starting package: $1,000 implementation + $1,000 ad spend. Monthly clients separate the buckets clearly: management fee, ad spend, and production as needed.

Production Is Separate

We are not the standard listing media vendor.

The media vendor captures the property. We turn the property into a campaign.

The Media Vendor

Captures the property

Traditional listing media, handled separately:

  • Photography
  • Floor plans
  • Drone
  • Twilight
  • Matterport
  • Basic listing video
  • MLS media packages

Paid directly to a third-party media vendor, or quoted separately based on property size and shoot scope.

Oberg Gardner Advisory

Turns it into a campaign

We own the strategy and implementation layer:

  • What needs to be captured
  • Why it needs to be captured
  • Which buyer or seller avatar it serves
  • Which funnel layer it goes into
  • Which CTA it drives
  • Where it gets deployed
  • How it gets retargeted

High-intensity video clips are paired with property photography and traditional listing assets to keep each funnel layer refreshed and moving.

The Model Is Monthly

Phase One proves the system on one listing. Phase Two keeps the middle layer live between listings, refreshes creative, retargets engaged audiences, and turns every new listing into more buyer demand and seller authority.

If you’re reviewing this before we meet, the goal of the conversation is simple: decide whether your current listing, next listing, or monthly listing pipeline is the right place to start.

Walk me through the monthly engine: 15 minutes