How a precision Meta campaign put a 121+ day waterfront property in front of the right audience of boaters, waterfront buyers, and coastal-lifestyle seekers across Southeast Florida.
65,300
13,752
$529
$0.038
A $6.29M waterfront estate on a deep-water lot in Boca Raton — direct Intracoastal access, private dock, and the lifestyle to match.
But after four months on market, traditional channels had stalled. MLS syndication, portal listings, and print advertising were not reaching the right audience — the high-net-worth boater who would actually pay a premium for dock access and protected water.
The Reality of Luxury Stagnation
• Traditional listing syndication saturated
• No targeted waterfront buyer strategy
• Days on market eroding perceived value
• Seller confidence declining
• Competing listings fighting for the same passive buyer pool
Custom audience built around boating, yacht culture, and waterfront living.
12 vertical video creatives built for mobile-first consumption.
Optimized for real attention, not impressions.
Focused on high-value coastal buyer zones.
Focused on high-value coastal buyer zones.
$529 → 65,300 reach → 13,752 video views.